draft*
start a brief[0] — hero
77 water st · brooklyn · ny
brands should never whisper
scroll ↓
draft* — boutique branding studio — 16+ opinions
selected work
minimal words, maximal evidence —>services
the full setlist, no openers —>version history
every brand is a stack of drafts —>discover
founder interviews, category autopsies, the uncomfortable questions. we find what only you can say.
define
strategy on one page — a position sharp enough that some people won't like it. that's the point.
design
identity, type, color, motion. two routes: the right one, and the one you asked for.
launch
sites, packaging, campaigns — production quality, with rules that survive contact with reality.
evolve
*there is no final. quarterly sharpening keeps the brand ahead of the company.
the studio
draft opened in 2019 as a two-person rebellion against beige branding. since then we've named, drawn, and launched thirty-three brands across hospitality, fashion, food, and tech — and killed at least twice as many safe first ideas on the way.
people call us opinionated. we don't argue. the only entry criterion for our client list is nerve: founders who'd rather be argued about than overlooked. if that's you, skip to [5].
"draft told us our first brief was boring. they were right — the rebrand paid for itself in a quarter."
"every agency promised bold. draft was the only one that scared our board a little. book them."
new work, kills of the week ——>
plus everything we're not allowed to post yet
starta brief
hello@draft.studio — booking q4 2026 — two brands per quarter